Communications Coordinator, Social & Digital Media




777 Bay Street, Toronto, ON


Full Time

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Our story:

Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Our member companies represent 90% of the property and casualty (P&C) insurance market in Canada. Since 1964, we have been championing issues that directly affect Canadians and the property and casualty insurance industry.

Our vision is for consumers and governments to trust, value and support our industry and the products it sells. Our team is on the front line in creating and maintaining relationships with governments and regulators, contributing to public policy objectives on key files relevant to our country and industry.

A well-informed and well-served consumer is also central to our vision. Our team works to advance our credibility and educate consumers on road safety, injury prevention, emergency preparedness, climate adaptation, insurance literacy and insurance innovations. Simply put, we strive to keep Canadians safe on the road, at home, at work, and at play.

Your role:

Reporting to the Director, External Communications, the Coordinator, Social and Digital Media, is the face and voice of the brand on all social media channels for IBC. You will be responsible for helping develop, manage, execute and evaluate IBC’s social and digital media efforts across all channels.

You will play an integral role in all evergreen and ‘always on’ consumer education campaigns, advocacy campaigns, thought leadership programs, disaster response initiatives, community management and daily/weekly/monthly monitoring and reporting operations.

Your duties and responsibilities:

  • Participate in and assist with social and digital content strategy development, management, execution and evaluation.
  • Oversee social and digital content planning, scheduling, creation, curation, execution, evaluation and monitoring.
  • Work with the agency of record to develop social and digital creative materials, assets and content calendars.
  • Perform community management duties for IBC’s national and regional social media accounts – Facebook, Instagram, Twitter, LinkedIn and YouTube.
  • Work closely with the communications team, regional offices and other IBC departments (when required) on all social & digital efforts.
  • Maintain relationships with member companies’ social media coordinators and managers, offering support/assistance when required.
  • Provide communications support to the communications team (creative materials, writing, webinars, surveys, e-blasts, newsletters, research, administrative assistance, etc.)
  • Assist with web writing and content production for multiple IBC websites (public sites, intranet, member site, etc.)

Your skills & qualifications:

  • 4+ years of hands-on social & digital media experience in a corporate or agency environment.
  • Diploma or degree, preferably in marketing, public relations, communications or journalism.
  • Excellent communications skills in person and in writing.
  • Strong copy writing, editing, content creation and organizational skills.
  • Proven ability to produce creative or strategic work on time, and to manage multiple projects and expectations simultaneously.
  • Proven experience with content planning, scheduling, creation, curation, execution, evaluation, monitoring and community management.
  • Working knowledge of Hootsuite, GAIN (or other scheduling apps), Meltwater, Google Analytics, WordPress, video editing software, and all major social media platforms for organic and paid applications. 

What you bring to the team:

  • You are a passionate, talented and empathetic communicator who loves social and digital media.
  • You are a strong story teller and relationship builder.
  • You have a keen eye and an unwavering attention to detail.
  • You are an exceptional writer who can write for various audiences on a variety of different platforms (externally and internally).
  • You love corporate branding, community management, crisis management and providing social media insights.
  • You want to help shape the organization’s visual identity.
  • You follow the trends and are up-to-date on current affairs (in the news, politics, social media, national and world events, etc.)
  • You can turn strategy into meaningful and engaging communications.
  • You are service-oriented and a strong team player who thrives in fast-paced environments.
  • You are passionate about consumer education (road safety, injury prevention, emergency preparedness, climate adaptation) and want to help keep Canadians safe on the road, at home, at work, and at play.

What’s in it for you?

  • Competitive salary and benefits.
  • Working with a top-tier team, full of all-stars and industry leaders.
  • A career working with and influencing creative and the visual identity of the brand.
  • The ability to be creative and help keep Canadians safe on the road, at home, at work, and at play.
  • Strong leadership with a focus on your development and growth. 

Please send resume to:

Human Resources Department
Contact: Azan Khan

This position qualifies under the Employee Referral Program. IBC is an equal opportunity employer.

IBC is committed to providing reasonable accommodation for people with disabilities. Applicants need to make their needs known in advance.