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Auto Insurance Attitudes in British Columbia

Drivers in British Columbia continue to pay among the highest premiums for auto insurance in the country, while receiving less from their coverage when making a claim than drivers in other provinces. Partly as a result, British Columbians now overwhelmingly want to see change in the auto insurance marketplace and view competition as an essential way to keep prices under control and improve customer service.

A new poll conducted for IBC shows that 78% of British Columbians want more choice in auto insurance. 

They do not necessarily want to eliminate ICBC, but they want a competitive system where they can make a choice about which company will best meet their coverage needs at the best price.

The poll also shows that 85% of British Columbians believe that competition provides a powerful incentive for a company to keep prices down and to deliver the best service possible, and that car insurance is no exception to this rule.

However, ICBC faces no competition in the basic auto insurance market and prices for basic insurance have increased over 42% since 2011.

As it has become more and more expensive to insure a car in BC, a number of solutions have been put forward to make auto insurance more affordable in this province.

89% of BC drivers believe they can shop around and save money if given the option to choose their car insurance provider.


A highly competitive marketplace forces companies to innovate and deliver the best service possible as they compete for their customers' business.  The BC car insurance marketplace lacks these competitive forces, and as a result its responsiveness to customer concerns is in declines.

Nearly 1/3 BC drivers has a very unfavorable view of the current auto insurance marketplace and ICBC, which is four times as many as have a very favorable view.

British Columbians appear to have run out of patience with the current auto insurance system, and are eager for change. 74% of BC drivers also believe that increased competition will be better for BC's economy overall.

BC drivers deserve to be able to choose which auto insurance provider is best for them, and are now united in their call for change for the better.

Please see full poll results below.  The Survey was conducted by Maple Leaf Strategies for IBC between September 25 – Oct 1, 2017.  Margin of error = +/-3.1%



Click here to see full poll results