Road Safety: A History
almost as long as there has been insurance, insurers have been involved
in efforts to prevent losses that would lead to claims. Not only does
this make good business sense, but it gives insurers the opportunity to
use their knowledge of risk management to make a positive contribution
to society. Nowhere is this positive influence more evident than in the
area of road safety.
Many of today’s most effective road safety measures are the result,
in part, of insurer advocacy. Insurers have long been leaders in the push
for universal use of seatbelts, with efforts that have led Canada to seatbelt-usage
rates close to 90%. The industry also played a big role in the introduction
of graduated driver licensing (GDL) in the
1990s, and continues to push for stronger GDL programs in several provinces.
Insurers have also advocated for stronger penalties for drinking and driving and for more effective enforcement of laws surrounding this issue. And as new road safety concerns – like driver distraction and the issue of aging drivers – emerge, insurers will be on the front lines, helping to identify the factors that lead to increased risk, and working to implement measures that will keep our roads safe.
IBC joins forces with 2003 Champ Car World Series champion Paul Tracy to stamp out extreme driving.