IBC encourages Canadians to put down your cellphone and #likelife

"Unfortunately we continue to see an increasing number of drivers engaging on social media. Whether checking their Twitter feed, scrolling through their Facebook timeline, or looking at their friend's posts on Instagram- we urge drivers to put the phone down. Our message is simple: Your life is worth more than a Like," said Sally Turney, Vice-President, Communications, IBC.  "By using your phone behind the wheel you're not only breaking the law, you're putting your life and the lives of others on the road at risk."

The chance of a crash increases 23 times when a driver is texting behind the wheel. All provinces in Canada, as well as the Yukon and Northwest Territories now ban using a cellphone or a hand-held device while driving. Penalties range from a hefty fine to demerit points.

"There are also a number of other distractions that are dangerous while driving; for example, eating, fiddling with your GPS or radio, and reaching for a fallen object," added Turney. "Allowing your attention to wander can have fatal results."

Using a cellphone behind the wheel has become one of the most serious road safety issues in Canada today, and the insurance industry is on the frontlines working to implement measures that will keep our roads safe. The industry has long been a leader on road safety, advocating for legislative changes such as graduated licensing and stronger penalties for drinking and driving.